HEIDJÖCHL

Along Vienna’s U2 development axis in the 22nd district, Am Heidjöchl is emerging as a new, climate-resilient urban quarter for around 11,000 residents. In collaboration with clavis, OSTWERK supports the project’s visual and digital presence — from implementing the overarching communication concept to developing design and web-based applications.

The communicative leitmotif “ZusammenWachsen” (Growing Together) represents the spatial and social cohesion of the new districts along the U2 line. The accompanying key visual translates this idea into a modular design language: colorful segments symbolize the individual areas and come together to form a greater whole.