TISCHLEREI KUGLER

Tischlerei Kugler, a fourth-generation family business, has stood for custom-made furniture crafted with passion and exceptional quality since 1931. With the new generation joining the company, it was time to create a unified and contemporary brand identity.

The previous brand presence lacked consistency — both online and offline. Marketing had relied solely on word of mouth until now. Through a strong and modern branding approach, the new identity aims to convey authenticity, individuality, and quality — true to the guiding principle “Form follows function.”