ROTHNEUSIEDL

The logo is derived from the footprint of the project area, with the emphasis on "NEW" emphasizing the transformation and future orientation of the new district. To ensure high recognition, RothNEUsiedl's imagery is based on the "dawn red" of the city of Vienna – complemented by specially developed illustrations depicting scenes of future everyday life in the new district.

The visual theme was consistently implemented across all touchpoints – from branded information media and on-site event materials to the website with animated illustrations and interactive modules. Visual assets complement social media communication and make RothNEUsiedl a digital experience.