Brand · Assets

Design draft: design directions for your first asset.

We show you one or two different directions for the first asset. You decide, then we refine it.

OSTWERK, digital agency in Vienna.

Hands holding a smartphone with an app interface, tinted in violet and orange

At a glance

Design draft at a glance.

In the Professional package: 2 different design directions for the first asset, based on the Identity. You decide, then we refine it.

Module
Brand · Assets (fixed price)
Packages
Essential 1 · Professional 2 · Individual as needed
Result
draft PDF, one page per direction

Starting point

What is slowing you down today.

What you expect from a design draft.

  • You only see the finished result and can no longer steer it.Drafts: one or two design directions, depending on the package.
  • The direction of the first asset shapes all the others and is never agreed.Basis: your Identity.
  • You can't compare alternatives.Decision: you choose, then we refine it.
  • Feedback comes too late.Overview: a draft PDF with one page per direction.

Packages

Design draft: what's included in which package.

Fixed price

Packages in module Assets (Fixed price)
LeistungEssentialRecommendedProfessionalIndividualBased on effort, at least Professional
Design drafts12as needed
Anfrage

Process

How a design draft works.

  1. Design

    Based on your Identity, we create the design directions for the first asset.

  2. Decision

    You choose the direction.

  3. Refinement

    We then refine the chosen direction.

FAQ

Frequently asked questions about the design draft.

How many drafts do I get?

One design direction in the Essential package, two in the Professional package. For Individual, as needed.

What are the drafts based on?

On your Identity.

What format do I get them in?

As a draft PDF with one page per direction.

What does it cost?

The module is charged at a fixed price. Scope and price are agreed before we start.

More services

More from Brand Assets.

  1. Business card, folder, social template or roll-up, ready for print and web.

    View graphic design
  2. Editable templates in Canva or Figma for your team.

    View Design Templates
  3. Copy in your brand's tone of voice and images for your assets.

    View content for print & social

Next step

Design draft: let's talk.

Tell us where you stand. We reply within 24 hours.

Book an intro call