We design what we derive
No design without strategy, no strategy without implementation. From positioning to the finished template, from one team.
Branding agency in Vienna
Branding agency in Vienna for brand strategy and corporate design.
OSTWERK is a branding agency in Vienna. We position, design and build your brand: from strategy and visual identity to finished assets. You get a system your team can apply on its own.
Reply within 24 hours.
Partners
Companies and institutions that build with us.
We work for companies, cities and institutions, including the City of Vienna, the Ministry of Education, H&M, Bayer and DenizBank.
Brand identity
A strong brand is not a logo. It is a system of positioning, visual identity and language that works the same way at every touchpoint.
- Strong B2B brands outperform weak ones by 20%, according to McKinsey
- Strategy from €3,000
- Identity from €5,000
- Asset packages from €600
Starting point
Does your brand look different on every channel?
What you want: a brand that looks the same everywhere.
- Different colours, different tone on every channel.Recognition: one image and one voice, everywhere.
- The logo is there, a system behind it is missing.System: positioning, visual identity and language from one mould.
- The team does not know how to apply the brand.Application: templates and clear rules your team uses.
- The guidelines sit as a PDF in a folder.Independence: open files instead of agency dependency.
- In comparison the brand looks interchangeable.Profile: a brand that wins in procurement.
Modules & packages
Strategy, Identity, Assets: start small, scale safely.
Fixed price
| Leistung | Essential | RecommendedProfessional | IndividualBased on effort, at least Professional |
|---|---|---|---|
| Identity statement & essence | included | included | included |
| Tagline + alternatives | 1 + 2 | 1 + 3 | as needed |
| Message pillars | 4 | 6 | as needed |
| Tonal rules, we say / never say | included | included | included |
| Social bios | not included | included | included |
| Positioning & competition | not included | included | included |
| Personality & archetype | not included | included | included |
| Core promise & guardrails | not included | included | included |
| Personas | 1 | 3 | as needed |
| Workshops | 1 | 2 | as needed |
| Anfrage |
Fixed price
| Leistung | Essential | RecommendedProfessional | IndividualBased on effort, at least Professional |
|---|---|---|---|
| Logo system + variants | included | included | included |
| Usage rules & source files | included | included | included |
| Colour palette | not included | included | included |
| Typography | not included | included | included |
| Imagery & style | not included | included | included |
| Design manual | not included | Short version | Complete |
| Brands / sub-brands | 1 | 2 | as needed |
| AI and automation supported: brand.md (machine-readable brand system) | included | included | included |
| Anfrage |
Fixed price
| Leistung | Essential | RecommendedProfessional | IndividualBased on effort, at least Professional |
|---|---|---|---|
| Asset design to identity | 1 asset | 3 assets | as needed |
| Print & digital formats | included | included | included |
| Editable template (Canva / Figma) | not included | included | included |
| Usage guideline | not included | included | included |
| AI and automation supported: Brand asset generator | not included | included | included |
| AI and automation supported: Brand consistency check | not included | not included | included |
| Revisions | 1 | 2 | as needed |
| Anfrage |
Let's talk about your brand.
30 minutes, free. You tell us, we listen.
Reply within 24 hours.
Die Zusammenarbeit zwischen Ostwerk und der Culinarius Gruppe: inspirierend, präzise, partnerschaftlich und stets einen Schritt voraus.
Why OSTWERK
Why OSTWERK as a branding agency?
A brand that decides
In B2B the brand is a key decision factor, according to McKinsey. Its most important function: reducing risk.
The brand belongs to you
We hand over open files, templates and clear rules instead of a PDF bible. Ownership instead of agency dependency.
AI for assets, not as a design replacement
Where AI speeds up production, the brand stays led by people, not by a prompt.
Brand references
References: Kugler, RothNEUsiedl, 36° sustainability, Timeless Estates
Also from us
Services: Web design & web development, Social media management
References
Brands we have built.
3 Projekte
RothNEUsiedl
- Ausgangslage
- Ein Stadtteil für über 21.000 Menschen, der noch nicht existiert, braucht eine Identität.
- Ergebnis
- Logo, Farbwelt und Illustrationen als Submarke der Stadt Wien, von der Tafel bis zur Website, laufend weiterentwickelt.
younus
- Ausgangslage
- Aus einem Mentoring-Programm eine Marke mit Gemeinschaftsgefühl machen.
- Ergebnis
- Name, Logo, Schrift, Farbwelt und Markenhandbuch, seit 2023 im Einsatz.
MINT WATERS
- Ausgangslage
- Wer andere zu Klarheit führt, braucht selbst eine Marke, die das spiegelt.
- Ergebnis
- Naming, Logo, Schrift, Farbwelt, Bildwelt und Brandbook, seit 2023 im Einsatz.
Next step
From gut feeling to system.
Tell us where your brand stands. We reply within 24 hours.
FAQ
Frequently asked questions about the branding agency OSTWERK.
What exactly does OSTWERK do in brand?
We position, design and build brands: from strategy and visual identity to the finished assets. Consulting, design and implementation come from one team. The result is not a mood board but a brand system your team can run itself.
What does branding cost?
After the strategy phase we fix scope and investment in a binding way. You know before the design what to expect. Depth of strategy, size of the system and number of assets set the frame. Specifically: strategy from €3,000, identity from €5,000, individual asset packages from €600.
What is the difference between logo, corporate design and corporate identity?
The logo is a mark. Corporate design is the whole visual identity with colours, typography and imagery. Corporate identity also covers the attitude, language and behaviour of the brand. We build all three levels so they work together.
Rebranding or refresh: what do we need?
A refresh when the positioning is right and only the look needs to catch up. A rebranding when strategy, offering or market have changed. We clarify that in the strategy phase, before money goes into design.
How long does a branding project take?
A core project across all three phases typically takes a few months, depending on feedback speed and scope. After the strategy phase you get a binding schedule.
How much effort does it take on our side?
Manageable: essentially a workshop, feedback in the approvals and one decision per stage. We take care of the rest.
What is the difference between Essential, Professional and Individual?
The packages differ by how much room the brand has in your company. Essential fits if you want to invest few resources and have no capacity for brand work: we deliver the foundation, you have hardly any effort. Professional fits if the brand matters to you and someone on your side co-owns it, for example in middle management: a complete system with colour palette, typography and imagery. Individual is for large companies and public institutions where a department looks after the brand. We agree scope and processes with your team. We work out which package fits you in the intro call.