Brand · Fixed price
Brand · Identity
A finished logo system with all variants, clear usage rules and all source files.
OSTWERK, digital agency in Vienna.
Services
Brand · Identity: what is in which package
Fixed price
| Leistung | Essential | RecommendedProfessional | IndividualBased on effort, at least Professional |
|---|---|---|---|
| Logo system + variants | included | included | included |
| Usage rules & source files | included | included | included |
| Colour palette | not included | included | included |
| Typography | not included | included | included |
| Imagery & style | not included | included | included |
| Design manual | not included | Short version | Complete |
| Brands / sub-brands | 1 | 2 | as needed |
| AI and automation supported: brand.md (machine-readable brand system) | included | included | included |
| Anfrage |
Process
From logo to brand system in three steps.
Design
We develop the logo system with all variants. From Professional, colour palette, typography and imagery are included.
Rules
We define how the visual identity is applied and deliver the source files.
Handover
You get the system as open files with design manual and brand.md, the machine-readable brand system.
FAQ
Frequently asked questions about Brand · Identity
What is the difference between logo, corporate design and corporate identity?
The logo is a mark. Corporate design is the whole visual identity with colours, typography and imagery. Corporate identity also covers the attitude, language and behaviour of the brand.
What is brand.md?
Your brand system as a file that people and AI tools can read. Included in every package.
How is the identity billed?
At a fixed price. Scope and price are fixed before we start.
Next step
An appearance that fits together.
Tell us where you stand. We reply within 24 hours.