Brand · Identity
Brand imagery for your brand: Mood, subjects and no-gos.
We define how your brand's images look: Mood, Subjects and Avoid, plus design keywords and reference brands.
OSTWERK, digital agency in Vienna.
At a glance
Brand imagery at a glance.
In the Professional package: Mood, Subjects, Avoid; design keywords and reference brands.
- Module
- Brand · Identity (fixed price)
- Packages
- Essential not included · Professional included · Individual included
- Deliverable
- PDF (2–3 pages): visual world with 6–9 reference images, image rules, Do’s & Don’ts; reference folder
Starting point
What holds you back today.
What you expect from brand imagery.
- Every image comes from a different world.Mood: the feel of your images.
- Nobody knows which subjects fit the brand.Subjects and Avoid: what is shown and what is not.
- Image choice depends on the taste of whoever makes it.Orientation: design keywords and reference brands.
- Stock images make the brand interchangeable.Image rules: Do’s and Don’ts with 6 to 9 reference images.
Packages
Brand imagery: what comes in which package.
Fixed price
| Leistung | Essential | RecommendedProfessional | IndividualBased on effort, at least Professional |
|---|---|---|---|
| Imagery & style | not included | included | included |
| Anfrage |
Process
How brand imagery works.
Clarify the direction
We pick up the visual world keywords from the brand brief.
Define the visual world
We define Mood, Subjects, Avoid, design keywords and reference brands.
Handover
You get a 2 to 3 page PDF: visual world with 6 to 9 reference images, image rules and Do’s & Don’ts, plus a reference folder.
FAQ
Frequently asked questions about brand imagery.
Which package includes brand imagery?
In the Professional and Individual packages.
What do I get?
A 2 to 3 page PDF on visual world, image rules and Do’s & Don’ts, plus a reference folder.
How many reference images are included?
Six to nine.
What does it cost?
The module is billed at a fixed price. Scope and price are agreed before we start.
More services
More from Brand Identity.
Main logo, variants, usage rules and source files.
View Logo DesignColour palette, typography, values and files for print and web.
View Corporate Design Colours & FontsAll Identity pages as a PDF, with brand brief and mockups.
View Brand Book
Next step
Brand imagery: let's talk.
Tell us where you stand. We reply within 24 hours.