Brand · Identity

Logo design: a logo system with variants and usage rules.

Primary logo with construction principle, variants for every use, clear usage rules and all source files.

OSTWERK, digital agency in Vienna.

Hands drawing a grid layout for a brand system next to a keyboard, tinted in violet and orange

At a glance

Logo design at a glance.

In the Professional package: primary logo with construction principle; variants positive/negative, horizontal/vertical, mono/colour. Usage rules (minimum clear space, minimum size, backgrounds, no-gos) and source files as SVG, AI, PNG, PDF.

Module
Brand · Identity (fixed price)
Packages
Essential included · Professional included · Individual included
Result
Logo package: 6 variants, each as SVG, AI, PNG, PDF; PDF with construction, clear space and minimum size, backgrounds and no-gos (4 pages)

Starting point

What is holding you back today.

What you expect from logo design.

  • The logo only exists as an image, and not in all the variants you need.Primary logo: with construction principle.
  • It doesn't work on a dark background or printed small.Variants: positive and negative, horizontal and vertical, monochrome and colour.
  • Everyone uses the logo differently.Usage rules: minimum clear space, minimum size, backgrounds and no-gos.
  • Nobody can find the source files.Source files: SVG, AI, PNG and PDF.

Packages

Logo design: what's in which package.

Fixed price

Packages in module Identity (Fixed price)
LeistungEssentialRecommendedProfessionalIndividualBased on effort, at least Professional
Logo system & guidelinesincludedincludedincluded
Anfrage

Process

How logo design works.

  1. Design

    We develop the primary logo with its construction principle.

  2. Variants

    We derive the variants: positive and negative, horizontal and vertical, monochrome and colour.

  3. Rules and files

    You get the usage rules as a four-page PDF and the logo package with 6 variants, each as SVG, AI, PNG and PDF.

FAQ

Frequently asked questions about logo design.

Which files do I get?

A logo package with 6 variants, each as SVG, AI, PNG and PDF.

What do the usage rules cover?

Construction, clear space and minimum size, backgrounds and no-gos, across four PDF pages.

Which package includes the logo?

In Essential, Professional and Individual.

What does it cost?

The module is billed at a fixed price. Scope and price are agreed before we start.

More services

More from Brand Identity.

  1. Colour palette, typography, values and files for print and web.

    View Corporate Design Colours & Fonts

  2. Mood, subjects, avoid list and reference images for your visual language.

    View Brand Imagery

  3. All Identity pages as a PDF, with brand brief and mockups.

    View Brand Book

Next step

Logo design: let's talk.

Tell us where you stand. We reply within 24 hours.

Book an intro call