Brand · Fixed price
Brand · Strategy
A usable brand voice: tagline, messages, tone and ownable phrases.
OSTWERK, digital agency in Vienna.
Services
Brand · Strategy: what is in which package
Fixed price
| Leistung | Essential | RecommendedProfessional | IndividualBased on effort, at least Professional |
|---|---|---|---|
| Identity statement & essence | included | included | included |
| Tagline + alternatives | 1 + 2 | 1 + 3 | as needed |
| Message pillars | 4 | 6 | as needed |
| Tonal rules, we say / never say | included | included | included |
| Social bios | not included | included | included |
| Positioning & competition | not included | included | included |
| Personality & archetype | not included | included | included |
| Core promise & guardrails | not included | included | included |
| Personas | 1 | 3 | as needed |
| Workshops | 1 | 2 | as needed |
| Anfrage |
Process
From essence to brand voice in three steps.
Essence
In a workshop we clarify what your brand stands for and formulate the identity statement and essence.
Messages and tone
We develop tagline, message pillars and tone with rules for what you say and what you never say.
Strategy document
You get the brand voice as a usable document. From Professional, positioning, archetype and core promise are included.
FAQ
Frequently asked questions about Brand · Strategy
What do I get at the end of the strategy?
A usable brand voice: tagline, messages, tone and ownable phrases.
When do I need a rebranding and when a refresh?
A refresh when the positioning is right and only the look needs to catch up. A rebranding when strategy, offering or market have changed. We clarify that in the strategy.
How is the strategy billed?
At a fixed price. Scope and price are fixed before we start.
Next step
Know what your brand stands for.
Tell us where you stand. We reply within 24 hours.