Media · Fixed price
Media · Playbook
A ready-to-use content strategy: audience, messages, formats and editorial plan.
OSTWERK, digital agency in Vienna.
Services
Media · Playbook: what is in which package
Fixed price
| Leistung | Essential | RecommendedProfessional | IndividualBased on effort, at least Professional |
|---|---|---|---|
| Analysis: goals, current presence, competition | included | included | included |
| Content pillars & key messages | 3 | 5 | as needed |
| Channel strategy | 1 channel | 2–3 channels | as needed |
| Tone & format mix | included | included | included |
| Content examples per pillar | included | included | included |
| Corporate influencer concept | not included | included | included |
| Funnel & KPI framework | not included | included | included |
| Campaign roadmap | not included | included | included |
| Workshops | 1 | 2 | as needed |
| Anfrage |
Process
From conversation to playbook in three steps.
Analysis
We look at your goals, your existing presence and your competitors.
Strategy
We define content pillars, key messages, channels, tone and format mix.
Playbook
You get the finished strategy with content examples for each pillar. After that you know what to publish where and how often.
FAQ
Frequently asked questions about Media · Playbook
What do I get at the end of the playbook?
A ready-to-use content strategy: audience, messages, formats and editorial plan, plus content examples for every pillar.
Which channels do we really need?
Fewer than you think. We clarify that in the playbook. Essential focuses on one channel, Professional on two to three.
How is the playbook billed?
At a fixed price. Scope and price are fixed before we start.
Next step
A strategy you can put into practice.
Tell us where you stand. We reply within 24 hours.