Brand · Strategy
Brand workshop: define positioning, values and tone of voice.
A facilitated workshop with exercises: we clarify who your brand is for and who it is not for, what defines it, and how it sounds and looks.
OSTWERK, digital agency in Vienna.
At a glance
Brand workshop at a glance.
In the Professional package: facilitated workshop with exercises: positioning (who for, who not for, competition), mission & values, tone of voice and visual world. Essential: Positioning + Brand blocks. Professional: all five blocks incl. problem, solution, mission.
- Module
- Brand · Strategy (fixed price)
- Packages
- Essential 1 × 3h · Professional 1 × half day · Individual as needed
- Result
- workshop deck (Canva), minutes
Starting point
What is holding you back today.
What you expect from the brand workshop.
- Everyone on the team describes the brand differently.Positioning: who your brand is for, who it is not for, and where the competition stands.
- Positioning and differentiation from the competition have never been spelled out.Mission and values: what drives you.
- Mission and values are on paper, but nobody lives them. Tone of voice and visual world: how your brand sounds and looks.
- Logo and design lack a solid foundation in content.Result: a workshop deck with minutes.
Packages
Brand workshop: what is included in which package.
Fixed price
| Leistung | Essential | RecommendedProfessional | IndividualBased on effort, at least Professional |
|---|---|---|---|
| Brand workshop | 1 × 3h | 1 × half day | as needed |
| Anfrage |
Process
How the brand workshop works.
Workshop
We facilitate the workshop with exercises on positioning, mission and values, tone of voice and visual world. In the Essential package it takes 3 hours, in the Professional package half a day.
Minutes
We capture the results in the workshop deck (Canva) and in the minutes.
Brand brief
The workshop produces the brand brief, the foundation for the Identity.
FAQ
Frequently asked questions about the brand workshop.
How long does the workshop take?
3 hours in the Essential package, half a day in the Professional package. With Individual, as needed.
What do we work out in the workshop?
In the Essential package, the Positioning and Brand blocks. In the Professional package, all five blocks, including problem, solution and mission.
What do I get afterwards?
A workshop deck in Canva and minutes.
What does it cost?
The module is billed at a fixed price. Scope and price are agreed before we start.
More services
More from Brand Strategy.
The workshop on one page: positioning, values, tone of voice.
View brand corePrimary tagline and alternatives based on the brand brief.
View tagline developmentReference brands, aesthetic keywords and a first look and feel.
View brand design concept
Next step
Brand workshop: let's talk about it.
Tell us where you stand. We reply within 24 hours.