Brand · Strategy

Tagline Development: your claim, based on the brand brief.

We develop a primary tagline and alternatives, built on your brand brief.

OSTWERK, digital agency in Vienna.

Hand sketching a brand concept on paper next to a laptop, tinted in violet and orange

At a glance

Tagline Development at a glance.

In the Professional package: a primary tagline plus 3 alternatives, based on the brand brief.

Module
Brand · Strategy (fixed price)
Packages
Essential not included · Professional 1 + 3 · Individual as needed
Result
Tagline and alternatives in the brand brief

Starting point

What is holding you back today.

What you expect from Tagline Development.

  • The claim is a stopgap.Primary tagline: the claim that carries your brand.
  • Several claims contradict each other.Alternatives: three options to choose from in the Professional package.
  • The tagline says nothing about your positioning.Foundation: the brand brief.
  • You can't compare the options.Handover: tagline and alternatives in the brand brief.

Packages

Tagline Development: what's in which package.

Fixed price

Packages in module Strategy (Fixed price)
LeistungEssentialRecommendedProfessionalIndividualBased on effort, at least Professional
Taglinenot included1 + 3as needed
Anfrage

Process

How Tagline Development works.

  1. Brand brief as the basis

    We start from the brand brief.

  2. Develop

    We develop the primary tagline and the alternatives.

  3. Finalise

    You decide. The tagline is then set in the brand brief.

FAQ

Frequently asked questions about Tagline Development.

How many alternatives do I get?

In the Professional package, one primary tagline plus three alternatives. With Individual, as needed.

Which package includes the tagline?

In the Professional and Individual packages. It is not included in Essential.

What is the tagline based on?

On the brand brief.

What does it cost?

The module is billed at a fixed price. Scope and price are agreed before we start.

More services

More from Brand Strategy.

  1. Facilitated workshop on positioning, values, tone of voice and imagery.

    View brand workshop

  2. The workshop on one page: positioning, values, tone of voice.

    View brand core

  3. Reference brands, aesthetic keywords and a first look and feel.

    View brand design concept

Next step

Tagline Development: let's talk.

Tell us where you stand. We reply within 24 hours.

Book an intro call