Brand · Strategy

Brand design concept: moodboard and design direction for your brand.

We derive a visual hypothesis from the workshop: reference brands, aesthetic keywords and a first look and feel.

OSTWERK, digital agency in Vienna.

Hand sketching a brand concept on paper next to a laptop, tinted in violet and orange

At a glance

Brand design concept at a glance.

In the Professional package: visual hypothesis from the workshop: reference brands, aesthetic keywords, first look and feel (e.g. business card). Direction for logo, colour, typography and imagery.

Module
Brand · Strategy (fixed price)
Packages
Essential included · Professional included · Individual included
Result
Moodboard (Figma)

Starting point

What is holding you back today.

What you expect from a brand design concept.

  • Design is only discussed in terms of taste.Reference brands: what your brand takes its cues from.
  • There is no direction for logo, colour, typography and imagery.Aesthetic keywords: words for the look.
  • The references are in your head, but nothing shared is on the table.First look and feel: on a business card, for example.
  • The first result only arrives once a lot of work has already gone in.Direction: for logo, colour, typography and imagery.

Packages

Brand design concept: what is included in which package.

Fixed price

Packages in module Strategy (Fixed price)
LeistungEssentialRecommendedProfessionalIndividualBased on effort, at least Professional
Mood board & design directionincludedincludedincluded
Anfrage

Process

How a brand design concept works.

  1. Workshop as the basis

    We start from the results of the workshop.

  2. Moodboard

    We compile reference brands and aesthetic keywords and draft a first look and feel.

  3. Set the direction

    You set the direction for logo, colour, typography and imagery.

FAQ

Frequently asked questions about the brand design concept.

Which package includes the moodboard?

In Essential, Professional and Individual.

What is a visual hypothesis?

A first proposal for how your brand could look, derived from the workshop. You decide which direction to take.

What format will I get it in?

As a moodboard in Figma.

What does it cost?

The module is billed at a fixed price. Scope and price are set before we start.

More services

More from Brand Strategy.

  1. Moderated workshop on positioning, values, tone of voice and imagery.

    View brand workshop

  2. The workshop on one page: positioning, values, tone of voice.

    View brand core

  3. Primary tagline and alternatives based on the brand brief.

    View tagline development

Next step

Brand design concept: let's talk.

Tell us where you stand. We reply within 24 hours.

Book an intro call