Web · Concept

SEO and GEO concept: keywords, topics and content.

Keyword clusters, topic architecture and content for classic search and AI search (GEO), before the first page is built.

OSTWERK, digital agency in Vienna.

Hand sketching a concept on paper next to a laptop, tinted in violet and orange

At a glance

SEO concept at a glance.

In the Professional package: keyword clusters, topic architecture and content for classic and AI search (GEO).

Module
Web · Concept (fixed price)
Packages
Essential not included · Professional included · Individual included
Result
keyword map (sheet)

Starting point

What is holding you back today.

What you expect from an SEO concept.

  • The website gets built without anyone thinking about search terms.Keyword clusters: the terms you want to be found for.
  • You don't know what your customers really search for.Topic architecture: which page covers which topic.
  • AI search doesn't understand your pages or doesn't cite them.Content: what each page needs to say, for Google and AI search.
  • Content is created by gut feeling instead of a topic architecture.Result: a keyword map that copy and structure build on.

Packages

SEO concept: what's in which package.

Fixed price

Packages in module Concept (Fixed price)
LeistungEssentialRecommendedProfessionalIndividualBased on effort, at least Professional
SEO/GEO keyword conceptnot includedincludedincluded
Anfrage

Process

How an SEO concept works.

  1. Research

    We collect search terms and group them into keyword clusters.

  2. Topic architecture

    We assign the clusters to pages and define what content each page needs.

  3. Keyword map

    You get the keyword map as a sheet. Copy and tech build on it.

FAQ

Frequently asked questions about the SEO concept.

Which package includes the SEO concept?

In the Professional and Individual packages. It is not included in the Essential package.

What is GEO?

GEO stands for Generative Engine Optimization: structuring content so that AI search can understand and cite it. The concept covers classic search and AI search.

Do you write the copy afterwards too?

Yes, with the website copy in the Professional package, based on content structure and keyword concept.

What does it cost?

Concept is billed at a fixed price. Scope and price are agreed before we start.

Can I book just one module?

Yes. Concept, Development and Management can be booked separately.

More services

More from Web Concept.

  1. Workshop, analysis and sitemap for your website.

    View website analysis & structure

  2. Moodboard and visual direction based on your Brand Identity.

    View web design concept

  3. Core pages as wireframes for desktop and mobile.

    View wireframes

  4. Image concept, shot list and image sources for the core pages.

    View website images

  5. Search engine and AI optimised copy for your core pages.

    View website copy

Next step

SEO concept: let's talk.

Tell us where you stand. We reply within 24 hours.