Web · Concept

Website analysis and structure: from workshop to sitemap.

We clarify goals, target groups and offer with you, analyse your existing website and turn it into a sitemap with navigation, key messages and call-to-action logic.

OSTWERK, digital agency in Vienna.

Hand sketching a concept on paper next to a laptop, tinted in violet and orange

At a glance

Website analysis & structure at a glance.

In the Professional package: 2 workshops of 2 hours each with decision-makers: goals, target groups and offer, a quick competitor check, and an analysis of your existing website. From this we build the sitemap with page logic and navigation for up to 40 pages in 2 languages, key messages per page, content blocks and call-to-action logic.

Module
Web · Concept (fixed price)
Packages
Essential up to 15 pages · Professional up to 40 pages · Individual as needed
Deliverables
workshop report, sitemap (Figma), content map

Starting point

What is holding you back today.

What you expect from website analysis & structure.

  • Nobody has put the goals of the website in writing.Workshop: decision-makers clarify goals, target groups and offer.
  • The navigation has grown over the years and nobody understands it any more.Analysis: a quick check of the competition and your existing website.
  • Every page says something different and leads nowhere.Sitemap: page logic and navigation for up to 15 or 40 pages, depending on the package.
  • You don't know which pages you really need.Content: key messages per page, content blocks and CTA logic.

Packages

Website analysis & structure: what's in each package.

Fixed price

Packages in module Concept (Fixed price)
LeistungEssentialRecommendedProfessionalIndividualBased on effort, at least Professional
Workshop & website structureup to 15 pagesup to 40 pagesas needed
Anfrage

Process

How website analysis & structure works.

  1. Workshop

    We work with the decision-makers on goals, target groups and offer. A workshop takes 2 hours.

  2. Analysis

    We review your existing website and run a quick check of the competition.

  3. Sitemap and content map

    You get the workshop report, sitemap (Figma) and content map with the key messages per page.

FAQ

Frequently asked questions about website analysis & structure.

How many workshops are included?

One workshop in the Essential package, two in the Professional package. With Individual, the number depends on your needs.

How many pages do you plan the sitemap for?

Essential up to 15 pages, Professional up to 40 pages. Individual depends on the effort.

What do I get at the end?

A workshop report, the sitemap as a Figma file and a content map with the key messages per page.

What does it cost?

Concept is billed at a fixed price. Scope and price are set before we start.

Can I book just one module?

Yes. You can book Concept, Development and Management separately.

More services

More from Web Concept.

  1. Keyword clusters and topics for Google and AI search.

    View SEO concept

  2. Moodboard and visual direction based on your brand identity.

    View web design concept

  3. Core pages as wireframes for desktop and mobile.

    View wireframes

  4. Image concept, shot list and image sources for the core pages.

    View website images

  5. Search engine and AI optimised copy for your core pages.

    View website copy

Next step

Website analysis & structure: let's talk.

Tell us where you stand. We reply within 24 hours.