Web · Concept

Web design concept: moodboard and design direction for your website.

We translate your brand identity into a visual direction for the website before we design any pages.

OSTWERK, digital agency in Vienna.

Hand sketching a concept on paper next to a laptop, tinted in violet and orange

At a glance

Web design concept at a glance.

In the Professional package: moodboard and visual direction based on your brand identity.

Module
Web · Concept (fixed price)
Packages
Essential included · Professional included · Individual included
Result
Moodboard

Starting point

What is holding you back today.

What you expect from a web design concept.

  • The website doesn't look like your brand.Moodboard: colours, typography, imagery and mood at a glance.
  • Design is only discussed once the draft is finished.Design direction: aligned with your brand identity.
  • You can't picture where this is heading.Sign-off: you approve the direction before we go into detail.
  • The design effort is hard to estimate at the start.Foundation: wireframes and design build on it.

Packages

Web design concept: what's in which package.

Fixed price

Packages in module Concept (Fixed price)
LeistungEssentialRecommendedProfessionalIndividualBased on effort, at least Professional
Mood board & design directionincludedincludedincluded
Anfrage

Process

How a web design concept works.

  1. Brand foundation

    We start from your existing brand identity.

  2. Moodboard

    We pull references, colours and imagery together into a moodboard.

  3. Approval

    You decide on the direction. The wireframes follow.

FAQ

Common questions about web design concepts.

Do I need a logo already?

The concept builds on your brand identity. If you don't have one yet, our brand team develops it with you.

Which package includes the moodboard?

In Essential, Professional and Individual.

Who creates the moodboard?

An art director from OSTWERK.

What does it cost?

The Concept is billed at a fixed price. Scope and price are settled before we start.

Can I book just one module?

Yes. Concept, Development and Management can be booked individually.

More services

More from Web Concept.

  1. Workshop, analysis and sitemap for your website.

    View website analysis & structure

  2. Keyword clusters and topics for Google and AI search.

    View SEO concept

  3. Core pages as wireframes for desktop and mobile.

    View wireframes

  4. Image concept, shotlist and image sources for the core pages.

    View website images

  5. Search engine and AI optimised copy for your core pages.

    View website copy

Next step

Web design concept: let's talk.

Tell us where you stand. We reply within 24 hours.