Die Restaurantwoche
- Ausgangslage
- Viele Gäste sollen in einer Genusswoche gleichzeitig reservieren, ohne Doppelbuchungen.
- Ergebnis
- Eigenes Reservierungssystem mit Frühbucher-Logik, Mails und SMS, drei Editionen seit 2025.
Reference: branding for a sustainability consultancy
Branding for a sustainability consultancy: 36° sustainability.
36° sustainability advises companies on sustainable transformation. OSTWERK developed the existing 36° brand further: logo, colour palette, typography and a brand book, in about seven weeks.
A project by OSTWERK, digital agency in Vienna.
At a glance
The 36° sustainability branding at a glance.
The degree sign becomes a wordmark that shows precision and responsibility and can be extended for further brands.
- Client
- ThirtySix Degrees Sustainability Consulting GmbH
- Industry
- Consulting for sustainability and ESG
- Services
- Logo, typography, colour palette, brand book, logo case
- Period
- March to April 2025, about seven weeks
- Typeface
- Raleway
Starting point
How does a logo become a brand for a growing consulting team?
What we delivered.
- The 36° logo and a corporate design manual already existed.Logo: the wordmark "36° sustainability" with the dot as a closing element, derived from the degree sign.
- The brand should build on that and still feel more grown-up and clearer.Colour palette: jade green and lilac, with coral red as the contrast colour.
- Several consultants bring their own focus areas, a shared frame was missing.Typeface: Raleway as the house typeface.
- Later, further brands should be derivable from the main brand.Rules: brand book and logo case in CMYK and RGB.
Build
Three decisions behind the brand.
Five logo variants started from the degree sign. The choice fell on the variant with a coloured dot. The dot derives from the ° and closes the wordmark.
Jade green and lilac carry the brand. The original coral red stayed as the contrast. The colours were checked for readable contrast.
Raleway was the house typeface. For "sustainability" the typeface was tuned so that the word fits the round shape of the "36°".
Project timeline
In seven weeks from idea to brand book.
Concept
At the start of March 2025 the project begins with the brand idea and tone.
Drafts
Three brand identity variants, then five logo variants, with client feedback in between.
Decision
At the start of April the decision is made for logo and colour palette.
Handover
At the end of April 2025 brand book and logo case are ready.
Result
The 36° logo has become a brand that serves as a frame for a growing consulting team.
- Wordmark, colour palette and typeface as a system
- Brand book and logo case in CMYK and RGB
- Extendable for further brands
Client voice
The OSTWERK team developed the brand identity of 36 sustainability with and for us, creative, fast and with a real feel for our vision.
FAQ
Frequently asked questions about the project.
What did OSTWERK do for 36° sustainability?
OSTWERK developed the existing 36° brand further: wordmark with "sustainability", colour palette, typography, brand book and logo case.
How long did the project take?
About seven weeks, from the confirmation of the quotation at the start of March 2025 to the handover of the brand book at the end of April 2025.
What does the dot in the logo stand for?
It derives from the degree sign and closes the wordmark. The ° stands for precision, direction and a global perspective.
Can the brand be extended?
Yes. The set of rules is built as a foundation from which further brands can be derived later.
More references
More brands by OSTWERK.
3 Projekte
Gutschein.Shop
- Ausgangslage
- Ein laufender Gutscheinshop braucht Stabilität und eine Struktur, die in der Suche gefunden wird.
- Ergebnis
- Übernahme und Betreuung seit Oktober 2025, neue URL-Struktur nach Region und Gutscheinart.
Mitte 15
- Ausgangslage
- Wettbewerb und Beteiligung sollen für alle Bewohner:innen verständlich und auffindbar sein.
- Ergebnis
- Statische Projektwebsite mit CMS, laufend betreut, dazu Print-Material für den Auftakt.
Next step
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