Die Restaurantwoche
- Ausgangslage
- Viele Gäste sollen in einer Genusswoche gleichzeitig reservieren, ohne Doppelbuchungen.
- Ergebnis
- Eigenes Reservierungssystem mit Frühbucher-Logik, Mails und SMS, drei Editionen seit 2025.
Reference: rebranding for a carpentry
Rebranding for a carpentry in Lower Austria: Kugler.
The carpentry Kugler in Asperhofen has existed since 1931. With the next generation joining, a new, unified look was created: logo, corporate design, website and templates for social media.
A project by OSTWERK, digital agency in Vienna.
At a glance
The Kugler rebranding at a glance.
A family business that combines tradition and modernity: a clear brand presence from the logo to the website.
- Client
- Tischlerei Kugler, Asperhofen (Lower Austria)
- Industry
- Carpentry, custom-made furniture, since 1931
- Services
- Logo, corporate design, website, imagery, social media templates
- Period
- 2022
- Support
- the business maintains the projects on the website itself
Starting point
A family business with tradition but without a unified look.
What we delivered.
- The brand presence was consistent neither on the web nor offline.Brand: a new, contemporary logo and a corporate design.
- Apart from a logo and an outdated website there was not much.Imagery: photos and design that show wood, craft and material.
- New clients had so far come through word of mouth.Website: projects, services, family history and contact in a clear structure.
- The products and the family business should be at the centre.Templates: social media templates in the same style.
- The business wants to put new projects on the website itself.Maintenance: a backend in which the business creates projects itself.
Build
Four decisions behind the look.
The homepage lets the work speak: large-format photos, the logo small. Whoever arrives sees the craft first.
Each project has a photo, a text block and further images. The business creates new projects in the backend itself. At the moment there are twelve.
From the founding in 1931 to the current generation: the timeline shows who shapes the business. This builds trust and closeness.
Photo, logo and menu are clear on mobile too. The website works on every device.
Project timeline
From the briefing to the website.
Brief
Values, audiences and ambition of the family business are sharpened together: tradition, craft, closeness.
Brand
Logo and corporate design are created as the foundation for all media.
Website
Structure, design and implementation of the website with photos from the business.
Templates
Social media templates and imagery hold the look together.
Result
The carpentry Kugler now appears in a unified way, from the logo through the website to social media, and maintains its projects itself.
- New logo and corporate design
- Website with twelve projects, maintainable by themselves
- Unified imagery
- Social media templates
FAQ
Frequently asked questions about the project.
What did OSTWERK do for the carpentry Kugler?
OSTWERK redeveloped the brand: logo, corporate design and imagery, plus the website and templates for social media.
Can the carpentry maintain the website itself?
Yes. The business creates new projects in the backend itself. Structure and design are prepared for it.
Why a rebranding?
With the next generation joining, logo, website and look were to become a unified, contemporary brand image.
When was the project created?
2022. The website has been online since then.
More references
More brands by OSTWERK.
3 Projekte
Gutschein.Shop
- Ausgangslage
- Ein laufender Gutscheinshop braucht Stabilität und eine Struktur, die in der Suche gefunden wird.
- Ergebnis
- Übernahme und Betreuung seit Oktober 2025, neue URL-Struktur nach Region und Gutscheinart.
Mitte 15
- Ausgangslage
- Wettbewerb und Beteiligung sollen für alle Bewohner:innen verständlich und auffindbar sein.
- Ergebnis
- Statische Projektwebsite mit CMS, laufend betreut, dazu Print-Material für den Auftakt.
Next step
A family business that should become visible?
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