Die Restaurantwoche
- Ausgangslage
- Viele Gäste sollen in einer Genusswoche gleichzeitig reservieren, ohne Doppelbuchungen.
- Ergebnis
- Eigenes Reservierungssystem mit Frühbucher-Logik, Mails und SMS, drei Editionen seit 2025.
Reference: UGC and social ads for a health brand
UGC videos and social ads for Aspirin.
For Aspirin by Bayer Austria, OSTWERK develops social media creatives: UGC videos with Austrian creators and designed assets for Aspirin +C and Aspirin Complex, matched to symptom, season and audience.
A project by OSTWERK, digital agency in Vienna.
At a glance
The Aspirin creatives at a glance.
Paid social creatives that come from one team from idea to edit.
- Client
- Bayer Austria GmbH, brand Aspirin, Vienna
- Industry
- Consumer health
- Services
- Concept, UGC videos, designed assets, captions
- Channels
- Meta and TikTok (paid social)
- Period
- since 2025, campaigns 2025 and 2026
- Formats
- 9:16, 4:5 and 1:1
Starting point
What does a health brand sound like that is close to people?
What we delivered.
- Two product lines with different occasions: Aspirin +C and Aspirin Complex.UGC: videos with Austrian creators, per symptom and season.
- Audience between 18 and 45 who quickly look for a solution at the first symptoms.Assets: designed creatives per product line with a clear message.
- The videos must feel real and still comply with the brand's rules.Process: concept, shoot briefing, edit and captions from one team.
- Every asset must pass the guideline check before it runs.Quality: check against brand guidelines before handover.
Build
Four decisions behind the creatives.
In the UGC videos, Austrian creators tell their everyday story, from the office to the family. This feels approachable and credible.
Headache, summer cold, autumn cold: every video and every asset has a clear occasion and a clear message.
The assets follow the brand's rules: spelling, logo, smaller packshot, icons for the symptoms and seasonal photos.
Safe zones for subtitles and logo and formats in 9:16, 4:5 and 1:1 make sure the videos run cleanly on Meta and TikTok.
Project timeline
From idea to finished asset.
Concept
Topics and messages per product line, symptom and season.
Production
Briefing the creators, video editing with subtitles, design of the static assets.
Feedback
Alignment with Bayer's brand management in clear feedback rounds.
Handover
Check against the guidelines and handover of the assets to the media agency.
Result
Aspirin has creatives for two product lines that fit symptom, season and platform and are reused by Bayer.
- UGC videos and designed assets for Aspirin +C and Complex
- Campaigns 2025 and 2026
- Formats for Meta and TikTok
FAQ
Frequently asked questions about the project.
What does OSTWERK do for Aspirin?
OSTWERK develops social media creatives: UGC videos with creators and designed assets including captions. Bayer's media agency handles the placement.
What are UGC videos?
Videos in which real people talk about a product in their everyday life. They feel more approachable than classic ad films.
Who produces the videos?
Concept, briefing, edit and subtitles come from OSTWERK. The on-screen people are Austrian UGC creators.
Since when has OSTWERK worked for Aspirin?
Since 2025. The first campaign ran in the fourth quarter of 2025, more followed in 2026.
More references
More social media projects by OSTWERK.
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- Ausgangslage
- Ein laufender Gutscheinshop braucht Stabilität und eine Struktur, die in der Suche gefunden wird.
- Ergebnis
- Übernahme und Betreuung seit Oktober 2025, neue URL-Struktur nach Region und Gutscheinart.
Mitte 15
- Ausgangslage
- Wettbewerb und Beteiligung sollen für alle Bewohner:innen verständlich und auffindbar sein.
- Ergebnis
- Statische Projektwebsite mit CMS, laufend betreut, dazu Print-Material für den Auftakt.
Next step
Creatives that look like real life?
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