Die Restaurantwoche
- Ausgangslage
- Viele Gäste sollen in einer Genusswoche gleichzeitig reservieren, ohne Doppelbuchungen.
- Ergebnis
- Eigenes Reservierungssystem mit Frühbucher-Logik, Mails und SMS, drei Editionen seit 2025.
Reference: social media for a health brand
Social media campaigns for Supradyn: vitamins, audience by audience.
Supradyn by Bayer Austria has several product lines and very different audiences. OSTWERK plans and designs the campaigns for Instagram and Facebook, writes the captions and holds the lines together in a shared corporate design frame.
A project by OSTWERK, digital agency in Vienna.
At a glance
The Supradyn campaigns at a glance.
Medically grounded topics, told casually: one approach per product line, all within one brand world.
- Client
- Bayer Austria GmbH, brand Supradyn, Vienna
- Industry
- Consumer health, dietary supplements
- Services
- Campaign concept, creatives, copywriting, community management
- Channels
- Instagram and Facebook
- Period
- ongoing since 2023, with campaigns for Immun, Multivitamin, Vital 50+, Sport and Energy
- Formats
- Graphics, reels and UGC videos in 1:1, 4:5 and 9:16
Starting point
One brand, many audiences, clear rules of the game.
What we delivered.
- Several product lines for people between 25 and 70.Structure: modular campaigns per product line, occasion and season.
- Health topics should inform without feeling preachy.Approach: one visual and verbal entry per audience.
- Every campaign must fit Bayer's brand frame and go through the approval process.Tone: positive, active, not preachy, without guilt.
- Ads compete with everything else in the feed.Quality: creatives with caption, checked before handover to the media agency.
- Many campaigns a year need a reliable, fast process.Dialogue: community management for the questions and comments under the posts.
Build
Four decisions that carry the campaigns.
Immun, Multivitamin, Vital 50+, Sport or Energy: each line gets its own idea and imagery, within the Supradyn design with turquoise, logo and packshot.
Active people between 25 and 40, parents with children, best agers: separate visuals and copy are created for each audience. Product posts complement the topic worlds.
Instead of a pill look, the campaigns pick up the audience's everyday life. The Multivitamin campaign plays with "Multi-": multitasking, multi-talent, multi-energy.
Besides graphics, reels and UGC videos are created with subtitles and a permanently displayed mandatory text, suited to feed and story.
Project timeline
From the briefing to placement.
Brief
Bayer briefs product, audiences and occasion in a short kick-off.
Ideas
OSTWERK presents implementation ideas, copy lines and imagery.
Build
Graphics and captions following the caption toolkit, checking of the assets and feedback from Bayer including the medical team.
Handover
The finished assets go to Bayer's media agency, which places them. The posts are scheduled in Swat.io.
Result
According to the reports of Bayer's media agency, each of the three campaigns in the first half of 2023 reached between 1.3 and 1.85 million people.
- Immun, January to February 2023: 1.85 million people reached, 8.76 million impressions
- Multivitamin, March 2023: 1.57 million people reached, 9.02 million impressions
- Vital 50+, April to May 2023: 1.30 million people reached, 5.07 million impressions
- Source: final reports of Bayer's media agency, paid placement on Facebook and Instagram, per campaign without double counting
FAQ
Frequently asked questions about the project.
What does OSTWERK do for Supradyn?
OSTWERK plans and designs social media campaigns for Instagram and Facebook, writes the captions and looks after the community. Bayer's media agency handles the placement of the ads.
How does a campaign work?
Briefing, ideas and copy lines, implementation with checking and feedback from Bayer, handover to the media agency. The pattern stays the same, so several campaigns a year can be delivered reliably.
How do the campaigns create variety within one brand?
Each product line has its own approach of idea, imagery and tone. Turquoise, logo and packshot keep everything within the Supradyn frame.
Where do the figures come from?
From the final reports of Bayer's media agency for three campaigns in the first half of 2023. They apply per campaign to the paid placement on Facebook and Instagram. Reach is stated without double counting.
Which formats does OSTWERK deliver?
Graphics, reels and UGC videos in 1:1, 4:5 and 9:16, with subtitles and mandatory texts, matched to feed and story.
More references
More social media projects by OSTWERK.
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- Ausgangslage
- Ein laufender Gutscheinshop braucht Stabilität und eine Struktur, die in der Suche gefunden wird.
- Ergebnis
- Übernahme und Betreuung seit Oktober 2025, neue URL-Struktur nach Region und Gutscheinart.
Mitte 15
- Ausgangslage
- Wettbewerb und Beteiligung sollen für alle Bewohner:innen verständlich und auffindbar sein.
- Ergebnis
- Statische Projektwebsite mit CMS, laufend betreut, dazu Print-Material für den Auftakt.
Next step
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