Die Restaurantwoche
- Ausgangslage
- Viele Gäste sollen in einer Genusswoche gleichzeitig reservieren, ohne Doppelbuchungen.
- Ergebnis
- Eigenes Reservierungssystem mit Frühbucher-Logik, Mails und SMS, drei Editionen seit 2025.
Reference: branding for a mentoring programme
Branding for mentoring in Vienna: younus.
younus accompanies children, young people and families with volunteer mentors. OSTWERK developed the brand in 2023: name, logo, typeface, colour palette and wording, plus a brand handbook.
A project by OSTWERK, digital agency in Vienna.
At a glance
The younus branding at a glance.
A brand that expresses openness and community, in a colour palette between Algal Green and Lavender.
- Client
- younus Mentoring, Vienna
- Industry
- Non-profit organisation, mentoring
- Services
- Naming, logo, typography, colour palette, look and feel, wording, brand handbook
- Period
- 2023
- Format
- Workshop, two logo directions, brand handbook
Starting point
How does a programme become a brand with a sense of community?
What we delivered.
- The organisation needed a new brand and a new name.Name: "younus", the fusion of "you" and "us".
- The diversity of people was to be at the centre, including the mentoring with parents.Logo: typographic glyphs that form a harmonious whole.
- The look should feel open and approachable, not like an official letter.Typeface: Ubuntu, open and freely available.
- The brand's imagery should move away from the stock-photo look towards real people.Colour palette: from Algal Green to Lavender, with plenty of white space.
- A small team must be able to apply the brand in everyday work without a designer.Handbook: brand handbook and workshop for the application.
Build
Three decisions behind the brand.
"younus" combines "you" and "us". This stands for the collaboration between mentor and mentee.
Typographic glyphs together form the logo, the "u" acts as a connecting element. Two directions were presented with application examples, and the decision was made together.
Ubuntu as the house typeface is open and freely usable, which fits the organisation's attitude. The colour palette is light and leaves room for real photos.
Project timeline
From the idea to the brand.
Workshop
Together, attitude, audiences and ambition are sharpened.
Two directions
OSTWERK presents two logo directions with application examples and collects feedback.
Brand
Name, logo, typeface, colour palette, look and feel and wording are finalised.
Handbook
The brand handbook and the logo files make the brand usable in everyday work.
Result
younus has a brand that has been in use since 2023 and continues to be expanded.
- New brand with name, logo, typeface and colour palette
- Brand handbook and logo files in use
- Extended in 2026 by a "Mentoring" variant
FAQ
Frequently asked questions about the project.
What did OSTWERK do for younus?
OSTWERK developed the brand in 2023: naming, logo, typography, colour palette, look and feel and wording, plus a workshop and a brand handbook.
How did the name come about?
"younus" combines "you" and "us". The name stands for the connection between mentor and mentee.
Why Ubuntu as the typeface?
Ubuntu is an open typeface that can be used freely. This fits the organisation's attitude.
Did OSTWERK also build the younus website?
No. The younus website was built by another agency. OSTWERK developed the brand.
More references
More brands by OSTWERK.
3 Projekte
Gutschein.Shop
- Ausgangslage
- Ein laufender Gutscheinshop braucht Stabilität und eine Struktur, die in der Suche gefunden wird.
- Ergebnis
- Übernahme und Betreuung seit Oktober 2025, neue URL-Struktur nach Region und Gutscheinart.
Mitte 15
- Ausgangslage
- Wettbewerb und Beteiligung sollen für alle Bewohner:innen verständlich und auffindbar sein.
- Ergebnis
- Statische Projektwebsite mit CMS, laufend betreut, dazu Print-Material für den Auftakt.
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