Die Restaurantwoche
- Ausgangslage
- Viele Gäste sollen in einer Genusswoche gleichzeitig reservieren, ohne Doppelbuchungen.
- Ergebnis
- Eigenes Reservierungssystem mit Frühbucher-Logik, Mails und SMS, drei Editionen seit 2025.
Reference: paid social for a student platform
Paid social for students: the timebite campaigns.
timebite connects students with rewards, jobs and employers. OSTWERK plans, designs and optimises the Meta campaigns in the rhythm of the semester, separately for students and early-career professionals.
A project by OSTWERK, digital agency in Vienna.
At a glance
The timebite campaigns at a glance.
Two audiences, one semester rhythm and creatives that fit the platform.
- Client
- Dotbite GmbH, platform timebite, Vienna
- Industry
- Platform for students, rewards and careers
- Services
- Campaign planning, creatives, Meta ads, optimisation, reporting
- Channels
- Instagram and Facebook
- Period
- ongoing since 2024
- Audiences
- students 18 to 30, early-career professionals 20 to 33
Starting point
Students scroll fast. How does an ad stick?
What we delivered.
- Two goals: win students as users and connect employers with early-career professionals.Rhythm: monthly campaigns with semester planning.
- The semester determines when students are receptive.Audiences: separate ad groups for students and careers.
- The audience recognises advertising immediately.Creatives: static images, reels and variants with different calls to action.
- Without a clear structure you cannot tell what works.Order: a naming system with month and audience for clean tracking.
Build
Four decisions behind the campaigns.
Campaigns run monthly, with targeted reinforcement at the start and end of the semester. Topics are planned in advance.
Students learn how to collect bites and receive rewards. Early-career professionals see career opportunities at employers.
Instead of ten more ads every few months, a few fitting creatives emerge: images, reels and variants that can be tested against each other.
For each audience the strongest creative is marked and becomes the template for the next variants. The naming system makes evaluation by month and audience possible.
Project timeline
How the collaboration works.
Analysis
Platform, audiences and campaign structure are captured together.
Planning
Monthly and quarterly planning along the semester, with topics and creatives per audience.
Build
Design of the creatives, placement on Meta and optimisation during live operation.
Reporting
Evaluation of the campaigns and recommendations for the next period.
Result
timebite has a campaign structure that follows the semester, separates two audiences cleanly and can be improved with every cycle.
- Monthly campaigns on Meta
- Two separate ad groups
- Creatives for students and careers
- In use since 2024
Client voice
With Ostwerk we have a partner we can rely on not only professionally, but who also simply fits on a human level. The collaboration is uncomplicated, direct and on an equal footing.
FAQ
Frequently asked questions about the project.
What does OSTWERK do for timebite?
OSTWERK plans the paid social campaigns on Instagram and Facebook, designs the creatives, places and optimises the ads and evaluates them.
Why two ad groups?
Students and early-career professionals want to know different things. The groups have their own messages, creatives and goals.
What does semester rhythm mean?
The campaigns follow the academic year. There is reinforcement at the start and end of the semester, and topics are planned in advance.
Since when has OSTWERK worked for timebite?
Since 2024. The campaigns have been supported and developed continuously since then.
More references
More social media projects by OSTWERK.
3 Projekte
Gutschein.Shop
- Ausgangslage
- Ein laufender Gutscheinshop braucht Stabilität und eine Struktur, die in der Suche gefunden wird.
- Ergebnis
- Übernahme und Betreuung seit Oktober 2025, neue URL-Struktur nach Region und Gutscheinart.
Mitte 15
- Ausgangslage
- Wettbewerb und Beteiligung sollen für alle Bewohner:innen verständlich und auffindbar sein.
- Ergebnis
- Statische Projektwebsite mit CMS, laufend betreut, dazu Print-Material für den Auftakt.
Next step
Reach a young audience?
Tell us what it is about. We reply within 24 hours.
