Die Restaurantwoche
- Ausgangslage
- Viele Gäste sollen in einer Genusswoche gleichzeitig reservieren, ohne Doppelbuchungen.
- Ergebnis
- Eigenes Reservierungssystem mit Frühbucher-Logik, Mails und SMS, drei Editionen seit 2025.
Reference: support for an online shop
Support and further development of the Gutschein.Shop.
The Gutschein.Shop of the Culinarius Group sells gourmet vouchers for restaurants, hotels and bars in several federal states. OSTWERK took over the running shop in October 2025, supports it and in 2026 rebuilt the page structure and the SEO foundation.
A project by OSTWERK, digital agency in Vienna.
At a glance
The Gutschein.Shop at a glance.
A WooCommerce shop with vouchers for participating businesses, which OSTWERK supports and develops further.
- Client
- Culinarius Digital GmbH, Vienna (Culinarius Group)
- Industry
- Hospitality and hotels, online voucher sales
- Services
- Takeover and support, email delivery, tracking, page structure and SEO, further development
- Period
- since October 2025, ongoing
- Tech
- WordPress, WooCommerce
Starting point
A shop that has to keep running, and a page structure that should be found.
What we delivered.
- The shop went online in September 2025 and had to keep running without interruption.Takeover: onboarding, access, tracking and ongoing support from October 2025.
- Order confirmations and emails to guests and partners must arrive reliably.Delivery: emails to guests, checked and switched to SMTP.
- The page structure was not geared to search by region and voucher type.Structure: new URLs by region and voucher type, with 301 redirects.
- Discounts, federal states and businesses create many similar pages.Content: a custom template for gift ideas and pages for voucher types.
Build
Four decisions behind the further development.
The homepage leads to the vouchers via federal states. Anyone searching for "Gutscheine Wien" lands on a matching page.
Addresses such as /gutscheine/wien/ and /restaurantgutscheine/wien/ replace the old paths. All old addresses redirect permanently, so no reach is lost.
The gift idea pages have their own template that embeds the gift card purchase interface directly. An iframe would have hurt SEO and the shopping cart.
Hard-coded links were switched first, only then were pages renamed. This way the shop never suddenly showed wrong content anywhere.
Project timeline
From the takeover to the new structure.
Takeover
In October 2025 onboarding begins. Access, tracking and support are taken over.
Stability
Emails, backend notices and updates are checked and cleaned up.
Focus
In April 2026 follow a walkthrough, development environment and plugin updates.
Structure
In autumn 2026 new URLs, redirects and gift idea pages go live.
Result
The Gutschein.Shop runs stably, has a clear structure by region and voucher type and is set up as a basis for further features.
- New URL structure with permanent redirects
- Gift idea pages with their own template
- Ongoing support since October 2025
FAQ
Frequently asked questions about the project.
What did OSTWERK do for the Gutschein.Shop?
OSTWERK took over the running shop in October 2025, supports it and in 2026 rebuilt the page structure, URLs and SEO foundation.
Did OSTWERK build the shop?
No. The shop went online in September 2025 and was built by a previous developer. OSTWERK then took it over and developed it further.
How was the page structure changed?
New addresses by region and voucher type, all old addresses redirect permanently. The rebuild followed a fixed order so that no wrong content appeared.
Which technology does the shop run on?
With WordPress and WooCommerce, with its own child theme and plugins for vouchers, discounts and emails.
More references
More websites by OSTWERK.
3 Projekte
Gutschein.Shop
- Ausgangslage
- Ein laufender Gutscheinshop braucht Stabilität und eine Struktur, die in der Suche gefunden wird.
- Ergebnis
- Übernahme und Betreuung seit Oktober 2025, neue URL-Struktur nach Region und Gutscheinart.
Mitte 15
- Ausgangslage
- Wettbewerb und Beteiligung sollen für alle Bewohner:innen verständlich und auffindbar sein.
- Ergebnis
- Statische Projektwebsite mit CMS, laufend betreut, dazu Print-Material für den Auftakt.
Next step
A shop that should be found and well supported?
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