Die Restaurantwoche
- Ausgangslage
- Viele Gäste sollen in einer Genusswoche gleichzeitig reservieren, ohne Doppelbuchungen.
- Ergebnis
- Eigenes Reservierungssystem mit Frühbucher-Logik, Mails und SMS, drei Editionen seit 2025.
Reference: branding for a consultancy
Branding for a consultancy: Mint Waters.
Mint Waters is the consultancy of Emir Selimovic for agencies, SMEs and B2B start-ups. OSTWERK developed the brand in 2023: naming, logo, typography, colour palette, imagery and wording, plus a brand book.
A project by OSTWERK, digital agency in Vienna.
At a glance
The Mint Waters branding at a glance.
A brand that expresses clarity, modernity and dynamism, with a drop as its mark and a colour palette between lilac and aqua.
- Client
- Mint Waters, consultancy
- Industry
- Consulting and sales training
- Services
- Naming, logo, typography, colour palette, imagery, wording, brand book
- Period
- 2023
- Format
- Brand book with logo, typeface, colours, imagery and language
Starting point
What does a consultancy that stands for clarity look like?
What we delivered.
- The brand should convey trust and innovation.Naming: "Mint Waters" stands for freshness, clarity and precision.
- The look should create an atmosphere of clarity, modernity and dynamism.Logo: wordmark in lowercase with a drop as its mark.
- The collaboration with clients should feel active and on an equal footing.Typeface: Acumin, a neutral and modern neo-grotesque.
- The brand should be unmistakable among competitors.Colour palette: five colours from lilac to aqua, with navy as the anchor.
- Everything should be set out in a set of rules that can be applied in everyday work.Brand book: rules for imagery, wording and application.
Build
Four decisions behind the brand.
Water stands for fluidity and change, the slant for transformation and adaptability. The drop sits in the logo as a dot and stands for progress and growth.
Neo-grotesques are considered neutral and modern. Acumin offers many weights and widths and is highly legible, in body text as in headlines.
Lilac stands for creativity, innovation and uniqueness and makes the brand unmistakable among competitors. Navy gives support, aqua brings freshness. Every colour is documented with RGB, HEX and CMYK.
Photos in two colours give the brand its own style. People look into the camera and show authenticity, competence and closeness.
Project timeline
From the idea to the brand book.
Idea
The brand should convey trust, innovation and active collaboration. From this came the image of a clear horizon.
Name and mark
The derivation of the name and the logo with the drop set the core of the brand.
Typeface, colour and image
Acumin, the colour palette and the duotone imagery make the brand visible.
Wording and brand book
Guidelines for language and application hold everything together in one brand book.
Result
Since 2023 Mint Waters has a brand system that holds mark, typeface, colour, image and language together.
- Brand book 2023 with all rules of the brand
- Logo in positive and negative
- Colour palette with RGB, HEX and CMYK
FAQ
Frequently asked questions about the project.
What did OSTWERK do for Mint Waters?
OSTWERK developed the brand in 2023: naming, logo, typography, colour palette, imagery and wording, plus a brand book.
Why a drop in the logo?
Water stands for fluidity and change. The drop also stands for progress, growth and innovation.
Why Acumin as the typeface?
Acumin is a neutral, modern neo-grotesque with many weights and widths. It is highly legible and fits the brand's clear look.
What is in the brand book?
The derivation of the name, the logo with proportions, the typography, the colour palette with colour codes, the imagery and guidelines for wording and tone.
More references
More brands by OSTWERK.
3 Projekte
Gutschein.Shop
- Ausgangslage
- Ein laufender Gutscheinshop braucht Stabilität und eine Struktur, die in der Suche gefunden wird.
- Ergebnis
- Übernahme und Betreuung seit Oktober 2025, neue URL-Struktur nach Region und Gutscheinart.
Mitte 15
- Ausgangslage
- Wettbewerb und Beteiligung sollen für alle Bewohner:innen verständlich und auffindbar sein.
- Ergebnis
- Statische Projektwebsite mit CMS, laufend betreut, dazu Print-Material für den Auftakt.
Next step
A brand that stands for clarity?
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